Lilamie was founded in Istanbul in 2023 by Elif Turhan. Elif established the Lilamie brand with the idea of creating simple yet impactful clothing, away from today’s consumption frenzy and the chaos of fashion.

The name “Lila” represents a shade between purple and lavender. This color, like those rare hues that appear in the sky at sunset, symbolizes rebirth and hope.

Lila means “the moment when night and day embrace.” For us, this means bringing together sustainability and elegance, ethics and aesthetics. The fashion world may have a culture of rapid consumption, but Lila aims to change this cycle. Each product is made from carefully selected sustainable materials, striking a balance between aesthetics and ethics.